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Smart home devices don’t use standard operating systems, which means they don’t always play well together. A Google Home might not work with a Bluetooth-powered smart plug. When a consumer asks their smart speaker to turn on the lights and it doesn’t work, they can quickly get frustrated and disillusioned with smart devices in general. Shin, J.; Park, Y.; Lee, D. Who will be smart home users? In the case of certain devices, the price alone can be a detractor for consumers. Brands have been introducing smart refrigerators at a price point of nearly $5,000, for additional capabilities like inventory control and camera functionality.

With a smart lock added to this equation, you can see who is at the door and decide if you want to unlock it without ever leaving your chair. In the US, companies such as Google have certainly paved the way with the acquisition of Nest last year, and with music systems like Sonos being advertised during the Superbowl, it suggests more mainstream properties will be adopting smart solutions. We help companies at the intersection of media, technology, and entertainment navigate the future.
Voice Platforms
Devices that are plug-and-go provide that extra perceived value. I believe this will become a universal standard to succeed in the market. Matt Wolf, Head of Partnerships at SimpliSafe, said that his company has also seen a significant increase in demand and adoption for their technology from customers, which he believes will continue as people maintain this focus on improving their homes. Brian Ewing, VP of Sales at Notion, a Comcast company, attributes the increase in popularity of DIY products to the fact that more people are now comfortable with these products that connect to their phones and the internet.
Building a true smart home ecosystem will requirea level of interoperabilitythat is uncommon in today’s market. I believe there is going to be one pillar that will make the total ecosystem for the home – an orchestrator that will facilitate data between numerous devices, managed through one system or application. This system will allow consumers to connect their new devices to their home AND to each other. I believe the market represents an important opportunity for consumer product OEMs that develop devices,appliances, security, and lighting to deliver differentiatedsmart home productswith new functionality and connectivity. While more consumers may be adopting security and smart home technology, a lot of that business is not necessarily going to security integrators. A separate panel discussion held during the event looked at the growth of home security relative to both the do-it-yourself and professional installation channels and the number are trending in the wrong direction as of late for integrators.
People & Culture
Now, however, it seems smart home devices fit the bill just nicely for consumers. Despite continual economic pressure throughout the world, the smart home adoption rate of consumers continues to reflect a love affair with technology, to the point where hardware revenues have reached close to $30 Billion USD this year. In particular, Kim et al. reported that adoption of technology was made to maximize its value and that different values of technology recognized by the adopter affected behavior . Technology early adopters are used to buying the newest gadgets and hardware while finding ways to connect them. But for mainstream adoption to take place, the orchestrator will be key to pull the technologies together and provide a seamless user experience across brands and devices. There isn’t an immediate answer today , but I believe that’s where we are headed in the smart home market.
Buying one or two smart devices is within budget for most Americans. Bigger ticket items, like smart appliances or window treatments, typically cost much more than their traditional counterparts. Hiring a pro to automate the entire home is even more expensive, ranging up to $150,000 for a custom install. IoT devices connect to the internet or to other networks, like Bluetooth. A weak or compromised WiFi password can leave them vulnerable to hacking. If one device gets hacked, the other smart devices on the network may also be in trouble.
Statistics
Essentially, can we program and optimize our homes in such a way that technology actually enhances quality of life and safety. CEDIA’s Giles Sutton (interim co-CEO) and Ian Bryant , along with BSH’s Sheldon Lam and the publication CE Prorecently undertook a survey to find out how many technology integrators were specifying smart appliances in the kitchen. Shuhaiber, A.; Mashal, I. Understanding users’ acceptance of smart homes. Is smart home a necessity or a fantasy for the mainstream user?
Additionally, the Alexa Smart Properties system anonymizes certain information at the administrative level to ensure residents’ privacy is respected. According to AARP’s report “2021 Tech Trends and the 50+,” the pandemic may have been the impetus for more seniors to take the plunge into the world of smart technology. From smartphones and tablets to wearables , more and more Americans age 50 and older are buying tech devices. But the biggest jump among this age group has been in the so-called “smart home technology” category.
All respondents were provided with a description of a smart home before the survey and were given incentives after completing the survey. Responses that failed to pass the filter were ignored and a total of 400 surveys were used for the final analysis. Third, smart homes can effectively reduce the environmental and economic costs of housing by reducing energy consumption and maintenance costs. Energy management services provide residents with information that can reduce energy consumption in the house, or automatically optimize energy consumption without human intervention .

Differences in the level of education have been validated in some studies. It is generally known that users with higher education tend to pay more attention to the usefulness and benefits of innovative technologies . Similarly, Shin et al. found differences between groups with high education levels and those with low education levels in their expectations and adoption of smart home devices .
These studies demonstrate that the effectiveness of factors influencing the adoption process can be controlled by the type of smart home service. This study identified the impact of smart home service preferences on intention to use. Of the four constructs of smart home services, convenience, safety, and healthcare influenced adoption, and the intention to use differed significantly depending on the type of service preferences. This study presented a demographic classification according to the adoption and preference of smart home services. A general conclusion that can be derived from this study is that the adoption of smart home services should be analyzed based on a detailed understanding of the target users for each service type. Another factor supporting existing studies was the significant impact of experience on adoption.

This chart shows the estimated number of smart homes in the five largest markets for smart home technology. Over the past few years, smart home technology has made huge strides. There is hardly any part of the home that cannot be automated or controlled via smartphone / tablet app. Automated lighting, smart heaters and wireless audio systems are just some aspects of what is already a multi-billion dollar market. Many smart devices actually help users save money down the road.
In the context of a smart home, likewise, some studies have confirmed that the user’s relevant experiences affect the expectations and adoption of smart home services . Additionally, smart home adoption is also affected by the type of housing (e.g., apartment/general home) that users currently reside in. Some studies noted that the needs and intention to use smart home services vary depending on the type of housing the respondents live in .

“That is not to say growth will be even across device categories or vendors. All panelists agreed that one of the biggest issues that the smart home industry faces is awareness. The breadth of devices across the IoT ecosystem offer great opportunity, and the cost no longer prices them out as a “luxury” good, however, there’s still room for improvement to get consumers to take the leap from smart lightbulbs to home autonomy.
How brands can address consumer concerns about smart homes
Sony’s training and tech support along with exclusive CI dashboard built into displays gives dealers an edge. Easier purchasing and installation is allowing more people to test drive smart capabilities before springing for the full upgrade. A not-for-profit organization, IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity.
Fourth, residential type has been considered only in some prior studies as an influencing factor in the adoption of smart homes. However, this study supported the findings of previous studies as the effects of residential type on both service preferences and intention to use were verified . The study findings showed that respondents living in apartments had a relatively high preference for convenience services compared to respondents living in non-apartment properties, and their intention to use was also relatively high.
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